PETER RABBIT™ Adventure Playground, Willows Activity Farm

Be the hero of the story

DetailsPETER RABBIT™ Adventure Playground opened its doors in April 2016 at Willows Activity Farm in St Albans, Hertfordshire.
The countryside setting surrounding Willows has been used to support outdoor climbing frames as well as slides and rope walkways at the Peter Rabbit Secret Treehouse and the Benjamin Bunny Treetop Adventure. The equipment is designed to encourage children to explore and be adventurous, just like the characters in the stories.

© Copyright Frederick Warne & Co. Limited and Silvergate PPL Limited, 2018. Based on the works of Beatrix Potter. PETER RABBIT and BEATRIX POTTER are trademarks of Frederick Warne & Co, a Penguin Group company. All rights reserved.
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LocationWillows Activity Farm in St Albans, Hertfordshire, UK
Area size 1500 m²
Silvergate Media

About Silvergate Media

Silvergate Media is a highly creative TV Production and licensing company driven by big ideas and big collaborations. Formed in 2011, and with offices in New York and London, Silvergate develops world-class brands which inspire, entertain, educate and engage through innovative content, great products and strong partnerships. Among these brands are Peter Rabbit and Octonauts, two highly successful international properties for children.

Willows includes PETER RABBIT™ Adventure Playground, the first themed attraction of its kind in the world, created in partnership with Silvergate Media, the co-producers and global licensing agent of the CGI animated TV series ‘Peter Rabbit, Frederick Warne & Co., and Lappset Creative, a leading manufacturer of themed activity attractions and play equipment. The play attraction opened in April 2016, coinciding with the 150th anniversary of the birth of Beatrix Potter, author of the original books.

© Copyright Frederick Warne & Co. Limited and Silvergate PPL Limited, 2018. Based on the works of Beatrix Potter. PETER RABBIT and BEATRIX POTTER are trademarks of Frederick Warne & Co, a Penguin Group company. All rights reserved.

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